AI Insights · Timothy · January 2025
Top 5 Beauty Retail Apps on Android in Switzerland: Q4 2024 Performance
Discover the performance trends of the top beauty retail apps on Android in Switzerland during Q4 2024, based on Sensor Tower data.
In the final quarter of 2024, the performance of the leading beauty retail apps on the Android platform in Switzerland exhibited varied trends. Here's a closer look at the top five apps based on their weekly downloads and active user metrics.
Notino: perfumes and cosmetics showed a notable increase in weekly downloads, peaking at approximately 1.2K in early December. Active users also rose steadily, reaching around 3.4K mid-December before a slight dip towards the end of the quarter.
RITUALS - Cosmetics maintained a consistent weekly download rate, with a peak of about 735 in late December. Active users increased from around 2K at the start of the quarter to 2.3K by the end, reflecting a stable user base.
Douglas – Parfüm & Kosmetik experienced a gradual rise in downloads, starting from 387 in early October and reaching over 1K at the end of December. Active users fluctuated, peaking at 2.2K in late November before decreasing to around 1.2K by the quarter's close.
Mein dm recorded steady download numbers, with a peak of 682 in early October. Active users remained high, starting at approximately 7.5K and slightly declining to about 6.7K by the end of December.
Finally, flaconi had modest download figures, with a peak of 271 in early December. Active users were recorded at 458 by the end of the quarter.
This data, sourced from Sensor Tower, provides valuable insights into the performance of these apps in Switzerland. For more detailed analytics, visit Sensor Tower's platform.